06 Nov 2019 | Post By admin
Kata Group launches 8 hotel Pamookkoo Resort and Introduces founder’s heir to run the Board with the aim of targeting new markets
Bangkok, Thailand (5 November 2019) – Kata Group, the long-established Thai local hotel operator with over 40 years of experience in the industry, has launched its eighth hotel, Pamookkoo Resort, representing an investment of THB 1.75 billion.
The new hotel is lead by Pariyawit “Benz” Achariyachai, son and heir to Kata Group founder and president Pramookpisit Achariyachai, who will promote the project as a new leisure destination, focusing on fun-and-sun loving family groups.
At an investment of over THB 1.75 billion, not including the cost of land, Pamookkoo Resort is a theme hotel, designed as an adventure land into the past, with a Mesopotamian concept and a décor of golden earth tones. Set around a large pool with a huge four-storey water slider, the hotel will appeal to guests who enjoy water slide thrills and spending time in the water.
Pamookkoo Resort is a four-star resort covering an area of over 16 rai at Kata in Phuket, one of the world’s most renowned beach resorts, with a beautiful sandy beach and a great variety of shops and popular attractions.
Taking its concept from one of the world’s most ancient civilisations, Mesopotamia, the architecture and design colour of the resort makes it a distinctive new landmark in Kata.
Pamookkoo has an outside playground for kids and also the biggest Kid’s World in Phuket, at an area of 135 square metres and two storeys in height, equipped with ball pools, colouring stations and a nap area for the youngsters, allowing their parents to enjoy time on their own in the sun.
With full amenities and fun activities for families, friends, and couples, the resort marks a perfect destination for those seeking excitement and true relaxation under the slogan “A New Adventure For All”.
For corporate guests and events, the hotel offers several options of meeting rooms and facilities, with four function rooms of different sizes, the largest of which can host 1,000 people, making it one of the biggest event spaces in Kata.
With 512 units, the room options include Deluxe, Deluxe Premium, Family, and Suite with the sizes ranging from 32.8 to as large as 77 square metres, all of which are well equipped with modern amenities and large private balcony for every room.
The highlight of the resort is the Pamookkoo Adventure Pool, a gigantic turquoise pool situated at the centre of the resort, with a tremendous slider in a shape of a fortress and as high as a four-storey building. For small children, two more swimming pools are provided in the kid’s zone, together with mini slider and water house that are safe for all families.
The resort offers a choice of three restaurants, while Fit Room provides all kinds of modern machines that will keep you in shape.
For corporate guests, meeting planners can arrange meetings, seminars, and multiple recreational activities or team bonding sessions, as the resort’s Pamookkoo Pamookkaa room can take up to 1,100 delegates, the Geology room can fit 230 delegates, and the Zoology room 200 delegates. For smaller scale meetings, the Forest room offers a gathering space for 30 persons.
Room prices start at 2,000 to 4,000 THB per night, at opening promotion rates, with the resort targeting both Thai and international visitors from countries such as Scandinavia, Russia, China, and India. The occupancy level expected during the opening phase, which is at high season, is 90 to 95 percent. Marketing will be focused on direct booking via the hotel’s official website, with special promotions for Thai residents.
“Today, we are pleased to welcome visitors to Pamookkoo Resort, the latest hotel by Kata Group. With over 40 years of experience, we have long been providing our guests with excellence in service, and we have always prided ourselves on meeting the changing demands of tourists,” said Pariyawit Achariyachai, product development director of Kata Group Resorts.
“Today’s guests are seeking fulfilling experiences, more than just accommodation, and this is an opportunity for our brand to grow in the market.
“Also, we are truly confident that Phuket tourism will continue to significantly grow, with a consistent 70-90 percent occupancy rate for our properties throughout the year. There are several more golden sites on the island that promise high potential, there are other up-and-coming world-class destinations, and the improvements in infrastructure including the expansion of Phuket International Airport all make Phuket one of the greatest of international destinations.”
Kata Group now has a total of eight hotels and resorts in operation. Beyond Resort Karon in Phuket and Beyond Resort Khaolak in Phang-Nga are both luxury resorts open to visitors of over 18 years of age. Beyond Resort Krabi and Beyond Resort Kata, Phuket, target family vacations. Beyond Patong in Phuket is a landmark in the island’s popular beach resort of Patong, with its Underwater World theme, while Phuket Orchid Resort & Spa at Karon Beach is a family destination. Novotel Samui Resort Chaweng Beach Kandaburi, on Samui, is the only property not directly operated by Kata Group. Pamookkoo Resort, at Kata, Phuket, is the newest of the Kata Group properties.
Kata Group plans to further expand their business along the Andaman coast, adding one or two units within the next three to five years bringing the total accommodation to around 2,000 rooms. Regarding high competition in the hotel business in Phuket, Pariyawit expressed his confidence in Kata Group’s hotels, saying they are able to answer to tourists in every segment. All of the hotels by Kata Group have their own distinctions, and are trusted by existing and new customers.